PixelForce is an Adelaide-based Web Design and App Development digital studio, specialising in Website Design, iPhone Apps and Android Mobile App development. Their impressive client list includes Kayla Itsines’ SWEAT app, EzLicence, Angove wines, and OpAlert to name just a few.
Managing Director, Hinney Lo, started the company in 2011 as part of his final year university project where he had the task of developing web designs for a “mock” company. Hinney saw such great potential in his project that he decided to offer his web design and development services to real-life customers.
“I started PixelForce with my friend and business partner Ben Zhang. While my passion is in web design, Ben excels in web development so it was an ideal match. Over the past seven years we have established an extremely talented team of senior mobile app developers, including specialised iOS and Android app developers”.
PixelForce prides itself in being a multicultural company who currently employ 25 staff, 15 of whom are international graduates from India, China and Hong Kong.
Hinney explains “The nature of the digital environment is fast paced and requires a high level of skills using specific development software (Computer Vision). We have many Chinese clients so it is important to service their needs and communicate with them effectively.
“Last year we needed someone with a very specific skill set to assist with our international clients. We advertised directly and went through recruitment agencies (both locally and nationally) however we did not have any success. We started the process of sponsoring a skilled worker, while the process has been long it is also very worthwhile. Our company chooses not to outsource our work, so really wanted to employ someone who had the skills and experience we were looking for and wanted to live and work in Adelaide. We find that as our business is growing we are getting more contacts from people who want to work for us – which is a great position to be in!”
Hinney’s advice to other employers considering skilled migrants:
“We have been very fortunate with the recruitment of our staff. Good candidates provide so many benefits to your organisation and work-culture too. They appreciate that you have given them the opportunity and the flow on effect is that you benefit from their experience, enthusiasm and loyalty they bring to your company. Our team comprises of people with many different strengths and attributes all of which allow us to provide the best service and work for our clients”.